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Larry Kahaner Competitive Intelligence. How to Gather Analyze and Use Information Move Your Business the Top


In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner showsHow to profile your competitors' executives to unmask their decision-making processesThe line between legal and illegal or unethical activitiesHow to protect your own company against your competitors' intelligence operationsCOMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy.

1570 РУБ

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Joel Le Bon Competitive Intelligence and the Sales Force. How to Gain Market Leadership Through


Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeople's collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeople's competitive intelligence collection and exploitation skills? How to enhance the sales force's commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors' competitive intelligence activities? By leveraging the latest research, practitioners' interviews, companies' best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.

4539 РУБ

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Seena Sharp Competitive Intelligence Advantage. How to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing World


A practical introduction to the necessity of competitive intelligence for smarter business decisions-from a leading CI expert and speaker In Competitive Intelligence Advantage, Seena Sharp, founder of one of the first Competitive Intelligence firms in the US, provides her expert analysis on the issues and benefits of CI for todays businesses. CI is critical for making smarter business decisions and reducing risks when formulating strategies, leading to more profits and fewer mistakes. This is a practical guide that explains what CI is, why data is not intelligence, why competitor intelligence is a weak sibling to competitive intelligence, when to use it, how to find the most useful information and turn it into actual intelligence, and how to present findings in the most convincing manner. Importantly, Sharp argues that businesses would benefit from shifting their perspective on CI from viewing it as a cost to viewing it as an investment that saves money and provides immediate value. Author Seena Sharp is a noted CI expert who established Sharp Market Intelligence in 1979 Addresses all the most common myths and misconceptions about CI Includes more than sixty examples of when to use CI Completely explains the ins and outs of CI, and why your company will act faster and more aggressively with CI Competitive intelligence is a management tool that is misunderstood and underestimated, yet results in numerous benefits. If you are a senior level executive or operate a business-and you arent tapping the power of CI to improve your decision making-you are missing a potent advantage.

2509.19 РУБ

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Nik Kinley Talent Intelligence. What You Need to Know Identify and Measure


The challenge with most companies talent intelligence is that it is just not that intelligent. Having good talent intelligence—an accurate understanding of the skills, expertise, and qualities of people—is essential for the people decisions that all businesses make. Yet despite its vital importance, most organizations appear to be failing at this critical task. The reason lies in talent measurement: how companies produce their talent intelligence and then use it. Written by Nik Kinley and Shlomo Ben-Hur—two experts in the field—this book draws on the latest research to show how businesses can transform the value and impact of their talent intelligence to make sure they get the right people in the right roles. When that happens, all their talent management and development activities are built on an accurate understanding of the talent available to them. Filled with illustrative examples, the book shows how to overcome the stumbling blocks that stand in the way of successful talent intelligence and reveals step-by-step what organizations need to measure, how they can best do so, and how they can successfully implement measurement and use the results. As the authors explain, knowing what methods and tools to use is just part of the challenge: the bigger issue for many firms is ensuring they know how to use them and make the best use of the intelligence they provide.

2195.15 РУБ

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Jim Sterne Artificial Intelligence for Marketing. Practical Applications


A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your companys marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.

3137.27 РУБ

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Rudis Bob Data-Driven Security. Analysis, Visualization and Dashboards


Uncover hidden patterns of data and respond with countermeasures Security professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful ? data analysis and visualization. Youll soon understand how to harness and wield data, from collection and storage to management and analysis as well as visualization and presentation. Using a hands-on approach with real-world examples, this book shows you how to gather feedback, measure the effectiveness of your security methods, and make better decisions. Everything in this book will have practical application for information security professionals. Helps IT and security professionals understand and use data, so they can thwart attacks and understand and visualize vulnerabilities in their networks Includes more than a dozen real-world examples and hands-on exercises that demonstrate how to analyze security data and intelligence and translate that information into visualizations that make plain how to prevent attacks Covers topics such as how to acquire and prepare security data, use simple statistical methods to detect malware, predict rogue behavior, correlate security events, and more Written by a team of well-known experts in the field of security and data analysis Lock down your networks, prevent hacks, and thwart malware by improving visibility into the environment, all through the power of data and Security Using Data Analysis, Visualization, and Dashboards.

3768.5 РУБ

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Walton David Introducing Emotional Intelligence: A Practical Guide


Emotional intelligence is the innate potential to feel, use, communicate, recognize, remember, describe, learn from, manage, understand, and explain emotions. Introducing Emotional Intelligence teaches the reader how to become more aware of his or her own emotions, and shows how being more aware of others emotions can improve personal and professional relationships.

1057 РУБ

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Rick Marcet Win / Loss Reviews. A New Knowledge Model for Competitive Intelligence


An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.

2509.19 РУБ

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Stephen Briese The Commitments of Traders Bible. How To Profit from Insider Market Intelligence


Regardless of your trading methods, and no matter what markets you’re involved in, there is a Commitments of Traders (COT) report that you should be reviewing every week. Nobody understands this better than Stephen Briese, an industry-leading expert on COT data. And now, with The Commitments of Traders Bible, Briese reveals how to use the predictive power of COT data—and accurately interpret it—in order to analyze market movements and achieve investment success.

6029.6 РУБ

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Patrick LeBlanc Applied Microsoft Business Intelligence


Leverage the integration of SQL Server and Office for more effective BI Applied Microsoft Business Intelligence shows you how to leverage the complete set of Microsoft tools—including Microsoft Office and SQL Server—to better analyze business data. This book provides best practices for building complete BI solutions using the full Microsoft toolset. You will learn how to effectively use SQL Server Analysis and Reporting Services, along with Excel, SharePoint, and other tools to provide effective and cohesive solutions for the enterprise. Coverage includes BI architecture, data queries, semantic models, multidimensional modeling, data analysis and visualization, performance monitoring, data mining, and more, to help you learn to perform practical business analysis and reporting. Written by an author team that includes a key member of the BI product team at Microsoft, this useful reference provides expert instruction for more effective use of the Microsoft BI toolset. Use Microsoft BI suite cohesively for more effective enterprise solutions Search, analyze, and visualize data more efficiently and completely Develop flexible and scalable tabular and multidimensional models Monitor performance, build a BI portal, and deploy and manage the BI Solution

3140.42 РУБ

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Swain Scheps Business Intelligence For Dummies


Youre intelligent, right? So youve already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. Youll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.

2260.47 РУБ

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Kathleen Kelly Why Is This Happening to Me.. A Guide Learning Emotional Intelligence


Are you fearful or surrounded by people who are fearful of so many things—terrorists, bullies, losing your job, etc.? Are you tired of letting your emotions dictate how you behave, sometimes hurting other people? Are you tired of being angry because certain people are trying to hurt you? The key to ridding ourselves of destructive emotions and maintaining positive emotions, in spite of our surroundings, is emotional intelligence. Why Is This Happening to Me? will teach you the following: —aspects of our society that influence our emotions —what emotional intelligence means and how it can have a positive effect on your life —how to recognize destructive emotions and what to do about them —the tools to use for emotional intelligence and how to implement them

1752 РУБ

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Ross Pelton Mind Food . Smart Pills. A Sourcebook for the Vitamins, Herbs, and Drugs That Can Increase Intelligence, Improve Memory, Prevent Brain Agin


Scientists now believe that the limits of our intelligence are not rigidly set in our brains at conception or birth, but that intelligence can be developed. This accessible book shows how to use antioxidants and nutritional supplements to increase mental alertness and preserve memory. 10 illustrations.

1389 РУБ

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How to Gather. Acting Relations, Mapping Positions


The globalised world at the onset of the 21st century is hyper-connected, but at the same time ever more rife with conflict and antagonistic impasses. How to Gather brings together a remarkable group of cultural and scientific practitioners who reflect on the conditions as how to overcome this, in the span between the individual and the world.

760 РУБ

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Stéphane Goria Methods and Tools for Creative Competitive Intelligence


Creative competitive intelligence is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel. This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the identification of forgotten or neglected developmental paths. This book is aimed at readers who already have some experience of innovation and who are now looking for new ways to discover new products under development, anticipate the design of future products, identify unexplored tracks of inventions, develop and analyze innovation strategies, or recognize the emergence of budding artists.

10157.6 РУБ

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Mark Brown Graham Killer Analytics. Top 20 Metrics Missing from your Balance Sheet


Learn the secrets to using analytics to grow your business Analytics continues to trend as one of the hottest topics in the business community today. With ever-growing amounts of business data and evolving performance management/business intelligence architectures, how well your business does analyzing its data will differentiate you from your competition. Killer Analytics explores how you can use the muscle of analytics to measure new business elements. Author Mark Brown introduces 20 new metrics that can drive competitive advantage for your business, including social networks, sustainability, culture, innovation, employee satisfaction, and other key business elements. Shows organizations how to use analytics to measure key elements of business performance not traditionally measured Introduces 20 new metrics that drive competitive advantage Reveals how to measure social networking, sustainability, innovation, culture, and more Aside from the science and process of analytics, businesses need to think outside the box in terms of what they are measuring and how new analytical tools can be used to measure business elements such as innovation or sustainability. Opening the doors to a powerful new way of measuring your business, Killer Analytics saves you a small fortune on consultants with dynamic, forward-thinking advice for making the most of every component of your business.

3140.42 РУБ

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Christian Bolton Professional SQL Server 2012 Internals and Troubleshooting


Hands-on troubleshooting methods on the most recent release of SQL Server The 2012 release of SQL Server is the most significant one since 2005 and introduces an abundance of new features. This critical book provides in-depth coverage of best practices for troubleshooting performance problems based on a solid understanding of both SQL Server and Windows internals and shows experienced DBAs how to ensure reliable performance. The team of authors shows you how to master the use of specific troubleshooting tools and how to interpret their output so you can quickly identify and resolve any performance issue on any server running SQL Server. Covers the core technical topics required to understand how SQL Server and Windows should be working Shares best practices so that you know how to proactively monitor and avoid problems Shows how to use tools to quickly gather, analyze, and effectively respond to the source of a system-wide performance issue Professional SQL Server 2012 Internals and Troubleshooting helps you to quickly become familiar with the changes of this new release so that you can best handle database performance and troubleshooting.

3767.87 РУБ

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How to Gather. Acting Relations, Mapping Positions


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585 РУБ

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Richard J. Heuer The Psychology of Intelligence Analysis


This volume pulls together and republishes, with some editing, updating, and additions, articles written during 1978-86 for internal use within the CIA Directorate of Intelligence. The information is relatively timeless and still relevant to the never-ending quest for better analysis.The articles are based on reviewing cognitive psychology literature concerning how people process information to make judgments on incomplete and ambiguous information. Richard Heur has selected the experiments and findings that seem most relevant to intelligence analysis and most in need of communication to intelligence analysts. He then translates the technical reports into language that intelligence analysts can understand and interpreted the relevance of these findings to the problems intelligence analysts face.

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Jeannie Oestreicher, Larry Warner Imaginative Prayer for Youth Ministry. A Guide to Transforming Your Students. Spiritual Lives into Journey, Adventure, and Encounter


This book describes how imaginative prayer can powerfully transform our spiritual journeys, and it provides a collection of imaginative prayer exercises for youth ministry use.

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Lucretia Löscher Competitive Intelligence as a Sustainable Long Term Advantage


Diploma Thesis from the year 2010 in the subject Business economics - General, grade: 1,7, Leipzig Graduate School of Management, language: English, abstract: "Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful."Samuel Johnson (1709 - 1784)Nowadays knowledge is the economic basis of each company. One needs to know the product, the technology behind it, but also the customer, the competitor and other circumstances that influence the business . The scientific term for the necessity of information gathering and its transformation into applicable knowledge is Competitive Intelligence (CI).This thesis focuses on three questions regarding CI which are linked in a model. Firstly it gives an overview about the most important types of CI. Based on three types, namely Market Intelligence, Competitor Intelligence and Internal Intelligence, it raises the question if there are industry-specific requirements and general key aspects of the activity. The focus group consists of 15 multinational companies from 6 different industries which were analysed with respect to information gathering and types of CI activities.Secondly the thesis considers legal aspects. It asks how effective international treaties and European laws are in terms of criminal prosecution of unfair competition and protection of intellectual property rights. The considerations are limited to those facts that might be taken into account for CI actions. In additi...

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Larry Shover Trading Options in Turbulent Markets. Master Uncertainty through Active Volatility Management


Top options expert Larry Shover returns to discuss how to interpret, and profit from, market volatility Trading Options in Turbulent Markets, Second Edition skillfully explains the intricacies of options volatility and shows you how to use options to cope, and profit from, market turbulence. Throughout this new edition, options expert Larry Shover reveals how to use historical volatility to predict future volatility for a security and addresses how you can utilize that knowledge to make better trading decisions. Along the way, he also defines the so-called Greeks—delta, vega, theta, and gamma—and explains what drives their values and their relationship to historic and implied volatility. Shover then provides effective strategies for trading options contracts in uncertain times, addressing the decision-making process and how to trade objectively in the face of unpredictable and irrational market moves. Includes a new chapter of the VIX, more advanced material on volatility suitable for institutional or intermediate options trader, and additional volatility-based strategies Answers complex questions such as: How does a trader know when to tolerate risk and How does a successful trader respond to adversity? Provides a different perspective on a variety of options strategies, including covered calls, naked and married puts, collars, straddles, vertical spreads, calendar spreads, butterflies, condors, and more As volatility becomes a greater focus of traders and investors, Trading Options in Turbulent Markets, Second Edition will become an important resource for in-depth insights, practical advice, and profitable strategies.

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Guenther Pichler Who plans, wins ...


Consolidation of practical knowledge around the topics strategy development and enterprise control. Approaches to prepare, analyze and use valuable information profitably. Promoting flexibility to develop new business models. To use the goal of the methodology of the holistic enterprise management & control for oneself and its enterprise.Everyone talks about resource shortages. How do we get the best people and how can we keep them in the company?

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Enhance business performance by using sustainability for competitive advantage The Future of Value reveals what it takes for companies to grow and outperform the competition in todays growth-constrained, sustainability conscious world. The author shows leaders how to use sustainability as a powerful, pragmatic lens to enhance business performance. He also explores how to craft and oversee a portfolio of effective tools, develop competitive strategies, and adjust value chain activities, talent management practices, and corporate policies to help organizations execute powerful sustainability strategies. He provides a systematic, yet instantly familiar, model all companies can use to connect sustainability with their growth and competitive strategies. In this way, the author shows leaders how to shape, color, and own The Future of Value. Outlines the keys to implementing sustainability in organizations to achieve business success today and tomorrow Reveals how to engage stakeholders in day to day sustainability management as a means to shape and fuel efforts to continuously renew their sustainability strategies The author is a 15-year veteran of sustainability and strategy management consulting, having worked with clients in the US, Japan, Australia, and Europe. He has an MBA in Strategic Management from The University of Pennsylvanias Wharton School and writes a regular column for Sustainable Life Media and GreenBiz, two of the worlds most heavily trafficked sustainability news and thought leadership portals The author draws useful and accessible conclusions from a rich, diverse set of corporate interviewees. A core part of his research was the selection and interrogation of more than 25 Global Fortune 500 companies sustainability, strategy, and finance leads.

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Jörg Greitemeyer Business Intelligence


Inhaltsangabe:Abstract: The worldwide process of globalization makes it necessary for a firm to collect in-formation about its external environment (competitors, stakeholders, products, markets, etc.) and to relate it with the internal information of the firm. In 1985 Porter and Millar (1985) described an „information revolution“ that affects competition in different ways. Collecting internal and external data is the necessary first step to guarantee a valid information base for strategic decisions and successful actions. The evaluation of these data for decision-making processes and the ability to see important relations and structures in the data can be supported by new IT-applications, called Business Intelligence (henceforth BI). This thesis examines the latest developments of information technologies from the Resource-based perspective of Strategic Management. The general question that motivates this thesis and needs to be answered is: Can the use of Business Intelligence Applications lead to a sustainable competitive advantage? One a more concrete level it asks, if Business Intelligence solutions can be resources that lead directly to a long-lasting competitive advantage or at least to a temporary advantage. Answering those questions pursues the aim of making a step towards the operationalization of the Resource-based View (RBV) and the more specialized Dynamic Capability View (DCV). The subject of the analysis is a specific Business Intelligence software solution, whic...

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Denis OSullivan The Anthropist


Andy is a physics PhD student at the University of Wisconsin-Madison. He's read "Dating for Engineers", a book which claims that an intelligent technical student can use his intelligence to be more successful with women. He comes to Madison with this in mind, and quickly falls for a beautiful woman, or actually two beautiful women, who however both seem absurdly out of his league. But will he be able to use his intelligence and technical know-how to win their hearts? Probably not, but it makes for a good story ...

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Ken Withee Microsoft Business Intelligence For Dummies


Learn to create an effective business strategy using Microsofts BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound business decisions. The tools include SharePoint Server, the Office Suite, PerformancePoint Server, and SQL Server, among others. With so much jargon and so many technologies involved, Microsoft Business Intelligence For Dummies provides a much-needed step-by-step explanation of whats involved and how to use this powerful package to improve your business. Microsoft Business Intelligence encompasses a broad collection of tools designed to help business owners and managers direct the enterprise effectively This guide provides an overview of SharePoint, PerformancePoint, the SQL Server suite, Microsoft Office, and the BI development technologies Explains how the various technologies work together to solve functional problems Translates the buzzwords and shows you how to create your business strategy Examines related technologies including data warehousing, data marts, Online Analytical Processing (OLAP), data mining, reporting, dashboards, and Key Performance Indicators (KPIs) Simplifies this complex package to get you up and running quickly Microsoft Business Intelligence For Dummies demystifies these essential tools for enterprise managers, business analysts, and others who need to get up to speed.

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The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the training of a specialist or in respect to a country or region. The authors of this book, members of an expert group supported by the CNRS in France, bring all of their talents together to create a comprehensive book that does just this and more.

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To ensure competitive advantage for their companies in wireless product development, developers need to understand how wireless technologies work, what impact they have on applications being developed, and how to use them to optimize products for success in the marketplace. Designed to answer these and other wireless development questions, this unique handbook explores how a host of relevant technologies work together with the new worldwide standards for wireless technologies–General Packet Radio Service (GPRS) and Third Generation (3G). Leading expert Christoffer Andersson clearly explains how GPRS and 3G control the mobile environment, then goes on to describe how the emerging radio technology of Bluetooth fits in with WAP and Java, how wireless applications work with HTTP and TCP/IP on the Internet, and how to create «always-on» wireless applications.

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Bridge the big data gap with Microsoft Business Intelligence Tools for Excel Analysts The distinction between departmental reporting done by business analysts with Excel and the enterprise reporting done by IT departments with SQL Server and SharePoint tools is more blurry now than ever before. With the introduction of robust new features like PowerPivot and Power View, it is essential for business analysts to get up to speed with big data tools that in the past have been reserved for IT professionals. Written by a team of Business Intelligence experts, Microsoft Business Intelligence Tools for Excel Analysts introduces business analysts to the rich toolset and reporting capabilities that can be leveraged to more effectively source and incorporate large datasets in their analytics while saving them time and simplifying the reporting process. Walks you step-by-step through important BI tools like PowerPivot, SQL Server, and SharePoint and shows you how to move data back and forth between these tools and Excel Shows you how to leverage relational databases, slice data into various views to gain different visibility perspectives, create eye-catching visualizations and dashboards, automate SQL Server data retrieval and integration, and publish dashboards and reports to the web Details how you can use SQL Server’s built-in functions to analyze large amounts of data, Excel pivot tables to access and report OLAP data, and PowerPivot to create powerful reporting mechanisms You’ll get on top of the Microsoft BI stack and all it can do to enhance Excel data analysis with this one-of-a-kind guide written for Excel analysts just like you.

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Charles Gerba P. Quantitative Microbial Risk Assessment


Provides the latest QMRA methodologies to determine infection risk cause by either accidental microbial infections or deliberate infections caused by terrorism • Reviews the latest methodologies to quantify at every step of the microbial exposure pathways, from the first release of a pathogen to the actual human infection • Provides techniques on how to gather information, on how each microorganism moves through the environment, how to determine their survival rates on various media, and how people are exposed to the microorganism • Explains how QMRA can be used as a tool to measure the impact of interventions and identify the best policies and practices to protect public health and safety • Includes new information on genetic methods • Techniques use to develop risk models for drinking water, groundwater, recreational water, food and pathogens in the indoor environment

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Darin Waugh Analyze Your Fighting


The "Analyze Your Fighting Method," presented in this book shows martial artists how to use videotaped competition fights or sparring to truly understand their present skill and what it takes to become not just a great fighter, but a superior fighter! The Analyze Your Fighting Method includes five levels of evaluation, which are used to breakdown and study videotaped sparring and/or competition matches from every technique that was thrown to how mental attitude affected performance. Then, this book explains how to set fighting goals and plan workouts to achieve those goals. It also teaches martial artists how to use tactics to create winning strategies. To help in the creation of strategies, this book includes a one of kind "Tactics Catalog." This catalog lists over 100 tactics that fighters can incorporate into their strategies. This book is applicable to any type of martial arts system or competition including mixed martial arts.

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Larry Weber Marketing to the Social Web. How Digital Customer Communities Build Your Business


Praise for Marketing to the Social Web «Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation and learn from Webers insights how to navigate this new landscape to fully maximize their business opportunities.» -Mark Fuller, Chairman, Monitor Group «Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines how institutions can survive and win in this chaotic new world, and lays out the revised rules of engagement-ignore them at your peril.» -George F. Colony, CEO, Forrester Research, Inc. «Larry has brought pragmatic and useful recommendations to help brand builders manage the complexity of social interaction in a digital age. I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them.» -David Kenny, Chairman and Chief Executive Officer, Digitas Inc. «Wheres the allure of social 2.0? Brands can talk . . . customers talk louder! Digital influence has arrived.» -Jeff Taylor, CEO, Eons and Founder of Monster.com «Larry Weber provides a simple and effective roadmap of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas.» -Steve Harris, Vice President, Global Communications, General Motors Corporation «As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand.» -Nicholas Negroponte, Chairman, One Laptop per Child

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Joel Elad Facebook Advertising For Dummies


Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. Youll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data Put your companys best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.

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Behdja Boumarafi Knowledge Management and Organizational Performance


Shorttitle: The book is about the use of Knowledge Management in UAE organizations.The author looked at how factors like:organizational culture organizational infrastructure, technical infrastructure, the support of higher management in organizations, reward of workers, and a clear vision and objectives will contrbute to business performance by improving organizational efficiency, customer satisfaction, better decision-making, quality of working and leading to financial benefits. the success of knowledge management practice for oragnizational performance improvement can be achieved through awareness of the importance of organizations' intellectual capital and the capturing of knowledge from internal reports, organization's and external experts, competitive intelligence,and more and and processing it and circulating for use by members of the organization for work improvement.

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Justin Bariso EQ, Applied. The Real-World Guide to Emotional Intelligence


In this age of social media attacks, broken commitments, and rampant corruption, a high emotional intelligence quotient, or EQ, is more important than ever. Justin Bariso brings the concept of emotional intelligence up to date and into the real world, combining scientific research with high-profile examples and personal stories. EQ, Applied teaches you how to channel your strongest feelings in a way that helps, not harms you—or others—enabling you to break down barriers and improve the quality of your relationships. You’ll learn how thoughts and habits affect emotions, and how to replace bad habits with healthier ones. You’ll see why even negative feedback is a gift, and when being empathetic can actually get you into trouble. Finally, you’ll learn how people can use your emotions to manipulate you, and how you can guard yourself against such attempts, leading to greater mental and emotional strength.EQ, Applied gives you a set of practical tools and exercises that inspire you to be more helpful, move past resentment, and develop your more authentic self. By increasing your knowledge about emotions, you’ll better understand yourself and make wiser decisions. It’s time to put your emotions to work.

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